McDonald’s, you’ve done it again. When it comes their food, the only things I can find myself eating is the Wraps, but when it comes to Communication and Marketing, there’s rarely something I don’t love.
This time they invite the ever so polite Canadians to write a story in 140 characters featuring their food as the main characters. The best will be made into a super short feature film, and probably viewed a gazzillion times on the Internet, and possibly on TV as well.
This is a bang on Involvement Generator move from McDonald’s, and in good timing as well. An idea like this is one of those that just seem natural and obvious when you see it done, because it is so great, simple and genuine. It seems obvious, but it’s not. Otherwise, the idea would have been been done several times already.
One of the objectives for the campaign is to generate more activity on Twitter, with it being one of the channels for pitching the plots to the company, through #MakeMyFilm, along with 140characterfilms.ca A good move, since Twitter usually only provides very short boosts of activity, time-wise. I believe this hashtag will be active and popular for quite some time
The Canadian Golden Arches have had it’s highs and lows over time when it comes to Ads, but this campaign is a certain win. As the Head of Twitter Canada, Kirstine Stewart points out, McDonald’s is calling out all future MadMen/Women for the campaign, and I’m sure thousands of people worldwide will give their try at the best plot they can create.
Folks over at DDB Canada sure earned their money with this one.