Google Glass is one of the hottest pieces of kit right now. Everyone talks about it, hundreds of different uses have come up and legislators are bound to address the issue soon on multiple fronts and subjects.
A piece of technology that sparks this much attention doesn’t do so if it isn’t a true game changer. There’s not that many tech gadgets that could be of use for stock market, pornography industry and sports referees while on the job and with such improvements to their performance.
Assuming this will actually catch on and people will start walking around with Google Glass on, marketers must find a way to use it properly.
Frankly, I sincerely hope that in no way direct advertising will be allowed. It would be extremely annoying, it will generate anger towards companies and anyone who advertises that way will surely be publicly executed without a drop of mercy by the whole world.
As I see it, the key to the proper use of this technology will be all about experience. Improving consumption; using augmented reality to enhance the buying process.
Stores can have extra information about their products, in either video or ext. Sports Stadiums can provide real-time statistics or details about the game. First Person Shooters or other games can be played in arenas, putting the player in the actual combat zone and bringing a whole new depth and dimension to the game.
The day-to-day possibilities are endless, at this point, and further development will have all the crazy imagination of Google and the public in consideration.
In a more professional point of view, thousands of workers might see their jobs get safer and more efficient. Cops and firefighters will be able to read the situation more easily or get information about who are the people on site.
I’ll admit that until a couple of months ago I didn’t give much thought to Google Glass, and even today I haven’t done much research on it, but I realize now I really must learn about it and figure out the possibilities for it.